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Elovena is Finland’s most valued oat brand. Elovena products have so far only been sold in Finland but in line with its new strategy, Raisio aims at making Elovena an international oat brand over the next few years.

Elovena’s media visibility has been determinedly grown since 2017, which has made the brand and its consumer marketing familiar to more and more consumers. Elovena novelties respond well to consumer needs, and the pioneering brand has kept up with the times and is associated with delicious food. 

Elovena - Feel free to eat!

Sales in the Elovena snack biscuits increased by over 15 per cent in 2018. As a whole, Elovena product sales remained at the strong comparison year level.

Elovena Muru Oat Mince, Raisio’s new oat innovation 

Raisio’s latest oat innovation, Elovena Muru Oat Mince, was launched in the autumn 2018. Retailers took Elovena Muru Oat Mince extensively into selections and the nationwide distribution coverage was quickly built.  

Elovena Muru Oat Mince, made in Finland, is a plant-based alternative to minced meat and suitable for versatile cooking. In just a few months, Elovena Muru has started to compete for the market leadership of the category.