Raisio renewed its strategy
Raisio’s new strategy focuses on healthy, responsibly produced food. The strategy covers the years 2019 - 2021.
Raisio’s goal is to be an innovative and increasingly international brand house. Raisio’s key target is to grow both organically and through acquisitions. Raisio’s goal-oriented responsibility programme is a solid part of the strategy.
- We continue to invest in our leading and international cholesterol-lowering Benecol brand
- We are building oat-based value-added products to be the other pillar for Raisio’s international business operations
- The focus will be on the international Benecol and Elovena brands, while local brands will be reduced in a controlled manner
- We are a values-led company whose long-term success is enabled by skilled and committed employees
Raisio’s revised strategy is based on our strengths. We identified a number of growth opportunities while working on the strategy. We have also looked critically at our opportunities and taken into account the increasingly rapid change in the operating environment