Raisio’s value chain
Raisio’s value chain extends from primary food production to consumers. The company is responsible for the responsibility of its own operations. The opportunity to influence and degree of interaction vary in other parts of the value chain. Raisio’s ability and willingness to develop responsible foods and fish feeds promote the sustainable food chain.
Raisio affects the beginning of the value chain, i.e., suppliers, by following its responsible procurement principles. Raisio expects its suppliers to commit to the company’s Supplier Code of Conduct concerning, for example, environmental responsibility, working conditions in accordance with international regulations, prohibition of child and forced labour, and anti-discrimination.
Raisio’s largest raw material group is grains that the company mainly purchases from Finnish farmers. Some of the Group’s branded products are made by subcontractors who work closely together with Raisio. Their agreements specify, for example, the quality requirements of raw materials used. More information on Raisio’s responsible procurement practices here.
Understanding consumer needs and eating habits plays the key role in the development of the product range. Raisio is closely studying consumers’ behaviour and changing needs. This way, Raisio can provide retailers with interesting, reliable branded products that correspond to consumer needs. For Raisio, it is particularly important to develop its brands so that they continue to interest consumers and retailers. Trade organisations, catering companies and industrial customers set us criteria regarding the product responsibility and require reporting of responsibility issues.
At the higher end of the consumer products value chain, Raisio influences consumers communicatively, for example through nutritional guidance, environmental labels, recipes and tips how to use the products. Raisio is engaged in a continuous dialogue with consumers e.g. in social media and customer service channels. Consumers are interested in the responsibility issues of Raisio’s brands, such as the origin of raw materials and recycling of packaging.
Raisio is a forerunner in responsible fish farming. The company’s fish feed innovations have significantly reduced the environmental impact of the fish chain.
Raisio plc’s shares are listed on NASDAQ OMX Helsinki Ltd. The company has over 36,500 shareholders and about 320 employees. Raisio operates in 11 countries and Raisio has its own production plants in two towns in Finland.
In 2018, Raisio sold its cattle feed business. The divested business, treated as a discontinued operation, had two production plants in Finland and about 70 employees who transferred to the new owner. In the Corporate Responsibility Report, we report the earnings and key figures of Raisio’s continuing operations only.