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Raisio renewed its strategy 

Raisio’s new strategy focuses on healthy, responsibly produced food. The strategy covers the years 2019 - 2021.

Raisio’s goal is to be an innovative and increasingly international brand house. Raisio’s key target is to grow both organically and through acquisitions. Raisio’s goal-oriented responsibility programme is a solid part of the strategy. 

Strategic objectives 

  • We continue to invest in our leading and international cholesterol-lowering Benecol brand 
  • We are building oat-based value-added products to be the other pillar for Raisio’s international business operations 
  • The focus will be on the international Benecol and Elovena brands, while local brands will be reduced in a controlled manner 
  • We are a values-led company whose long-term success is enabled by skilled and committed employees

Raisio’s revised strategy is based on our strengths. We identified a number of growth opportunities while working on the strategy. We have also looked critically at our opportunities and taken into account the increasingly rapid change in the operating environment 

Financial goals