Continuous dialogue with stakeholders
Dialogue between Raisio and its stakeholders is an important part of the company’s operations. The key themes of Raisio’s responsibility work, i.e. Materiality Assessment, are revised annually on the basis of stakeholder dialogues. Continuous open interaction is a vital part of the management of Raisio’s corporate responsibility.
At the end of 2017, Raisio carried out an extensive stakeholder analysis involving 1,400 consumers, customers, employees and investors from the company’s key markets. Based on the results of the analysis, we drew up key themes for our responsibility programme for 2019 - 2023.
The table below shows Raisio’s key stakeholder groups and the ways we communicate with them. The groups selected to the table have been identified together with Raisio’s businesses.
| Stakeholder | Way of engagement |
|---|---|
| Personnel | Continuous and open interaction in the work community, performance appraisals, staff info, superior letters, intranet, opinion surveys, working groups |
| Consumers | Consumer service, product demonstrators, Sunnuntai and Elovena Clubs, social media, brand websites and sustainability communications online, newsletters, advertising, consumer surveys, PR |
| Customers (Healthy Food); e.g. retailers, wholesalers, bakeries and industry, catering, exports, partners | Direct customer contacts, websites, extranet, events, fairs and exhibitions |
| Customers (Raisioaqua) fish farmers | Direct contacts, events for producers, websites, customer magazine AquaMakasiini |
| Owners | Meetings, events, annual general meeting, stock exchange releases and publications, annual report and corporate responsibility report, financial reports, websites |
| Institutional investors and analysts | Roadshows, meetings and events for investors, Capital Markets Day, stock exchange releases and publications, financial reports, annual report and corporate responsibility report |
| Financiers | Meetings, stock exchange releases, publications, financial reports |
| Authorities | Meetings, influencing in organisations, Raisio's memberships |
| Subcontractors | Direct contacts, meetings, audits, Supplier Code of Conduct, Supplier Self-Audit |
| Partners | Direct contact, meetings |
| Suppliers, contract farmers | Direct contacts, meetings, audits, Supplier Code of Conduct, Supplier Self-Audit, Contract Farmer Days, fairs and seminars |
| Media | Direct contacts, meetings, interviews, press conferences, seminars, releases, social media, websites |
| Local communities | Events, company visits, websites, projects (e.g. Me & MyCity, Southwest Finland) |
| Schools and institutions | Sponsor schools, speaker visits, company visits, projects |
| Universities | Personal contacts, research cooperation, projects, cooperation through Raisio's Research Foundation |
| Organisations and memberships | Meetings, Raisio's representation and memberships in organisations, websites |
| Food, nutrition and health experts | Meetings, newsletters, brochures |
| Trade unions | Meetings, agreements, cooperation with other companies, development projects |